Our Mission

The mission of JAR World & JAR Group is to connect Bangladesh with the world through reliable shipping, logistics, trade and consumer brands — delivering value with integrity, transparency and long-term relationships while creating positive impact for people and communities.

• Serve customers with reliability: provide trustworthy, on-time services in shipping, logistics, trade and retail.
• Enable global & local partners: be a strong bridge between international principals and the Bangladeshi market.
• Elevate Bangladeshi brands: develop and promote brands like JAR TEA and NISSUL with world-class quality.
• Empower people & communities: support seafarers, staff, dealers, farmers and communities through opportunity and JAR Foundation’s initiatives.

Our Vision

The vision of JAR World & JAR Group is to become one of the most trusted integrated Bangladeshi ecosystems in shipping, logistics, marine, trade, e-commerce and social development — recognized for ethics, compliance, innovation and people-centered growth.

• Integrated ecosystem: connect sea, land and digital commerce under one JAR identity.
• From Bangladesh to global stage: position Bangladeshi services and brands confidently in international markets.
• Technology-enabled: use digital platforms and tools to make operations faster, more transparent and data-driven.
• Socially responsible: grow business in a way that respects workers, environment and society.

Core Values

Across every division — from port agency and crew management to e-commerce and tea — JAR Group follows a consistent set of values:

• Integrity: honest communication and fair dealing with customers, partners and staff.
• Reliability: keeping promises, meeting schedules and solving problems quickly.
• Compliance: respecting local and international regulations, class and quality standards.
• Respect for People: valuing employees, seafarers, farmers, suppliers, dealers and customers.
• Continuous Improvement: always learning, improving and upgrading systems and services.
• Social Impact: giving back through JAR Foundation and responsible business practices.

How Mission & Vision Connect Our Divisions

The same mission and vision are reflected in each JAR entity:

• JAR World Shipping Line & Marine: safe, compliant and reliable services for vessels and seafarers.
• JAR World Logistics & JAR LIMITED: efficient movement of goods, transparent trade and strong retail presence.
• JAR TEA & NISSUL: high-quality, trusted consumer brands that carry Bangladeshi identity to households and global buyers.
• JAR Foundation: structured social impact in areas like education, health, environment and community development.